In my experience, health practitioners tend to have a love–hate relationship with social media. And with good reason! Don’t get me wrong–there’s a lot to love about social media as a relationship-building and value-based marketing platform. It provides a way for you to connect with prospective clients and build a wider audience, it helps people get to know, like, and trust you as a practitioner, and it even improves the SEO of your website. But then there are the frustrating elements. … [Read more...]
5 Public Speaking Mistakes to Avoid as a Health Professional
Delivering public lectures and workshops is an excellent marketing tool for growing your practice. Prospective clients in the audience have the opportunity to learn about your philosophy, your approach to health and wellness, and have a sample of your expert knowledge. … [Read more...]
Tips to be a More Productive Holistic Entrepreneur
By Krista Goncalves, RNC, Registered Nutritionist, Health Writer and Wellness Business Consultant Always feeling "behind the eight ball" in your wellness business? Here are some solutions to be a more productive holistic entrepreneur. As a holistic health entrepreneur, you are your own brand and business...with big plans too! That’s a fact. But, as a health and wellness business owner, a healthpreneur - you’re also a bit of a different bird. You’re a dedicated go-giver by nature, and … [Read more...]
6 Ways to Use Story to Become an Authority in Your Field
By Kelly Elizabeth Scott Leadership Coach & Story Strategist In March of 2015, I resigned my position as a Systems Engineer for the Navy and, in April of 2015, I took a $75,000 pay cut and became a full-time entrepreneur. Those first weeks after driving away from the Navy Yard, I experienced this thrill & excitement, a constant hint of un-comfortableness, and pure passion in my bones. It was time to come alive, stop hiding, and embrace all that I am and all that I had learned in … [Read more...]
Strengthen Your Brand with Better & More Cohesive Healthy Food Photos – 6 Steps You Can Take Today
Article & Imagery by Briena Sash of Wellness Stock Shop From my experience, one of the biggest business mistakes an entrepreneur can make is to underestimate the importance of strong visuals. … [Read more...]