In my experience, health practitioners tend to have a love–hate relationship with social media. And with good reason! Don’t get me wrong–there’s a lot to love about social media as a relationship-building and value-based marketing platform. It provides a way for you to connect with prospective clients and build a wider audience, it helps people get to know, like, and trust you as a practitioner, and it even improves the SEO of your website. But then there are the frustrating elements. … [Read more...]

By Kelly Elizabeth Scott, Leadership & Wellness Coach Roughly 62% percent of my current clients found me through Instagram. And so, I’ve learned quickly that Instagram is a great platform for connecting with my target audience and building the like, know, and trust factor needed to turn a follower into a client. A research and advisory firm, Forrester, studied Instagram engagement in comparison to other top social networks. Here’s what they found… … [Read more...]