Start Here

Start here

Launching and growing a thriving business doesn’t have to be so overwhelming.

When you decided to dedicate yourself to helping people get healthier, you probably didn’t anticipate that you’d also need to become an expert in business and marketing.

Jessica working on her laptop in an armchair
The good news?

Building a profitable business as a holistic nutritionist, health coach, or other wellness professional can be done.

And you don’t need thousands of followers on social media, complicated or expensive marketing tactics, or years of experience to get there.

It’s a matter of knowing what your business needs next, learning the strategies that work, and implementing them consistently.

That’s what HEA is here to help you do.

Let’s connect you with the right resource

Which of these best describes you?

01

“I’m not sure what I should be working on next.”

Start with the free Holistic Business Blueprint Assessment. Twelve questions, about three minutes, and you’ll know which area of your business deserves your attention right now and what to do about it.

Take the Free Assessment
02

“I need a clear plan and ongoing support for launching and growing my business.”

The Professional Membership gives you a personalized monthly plan, custom-built AI tools to do the work, and monthly Laser Coaching when you need another set of eyes.

Explore the Membership
03

“I’m ready for hands-on help actually implementing it.”

HEA’s implementation programs go deeper: a focused 90-day business plan with accountability, or AI systems and workflows built around the work that’s already taking up your time.

Join the Interest List
Our most popular free resource

Learn the best next steps for your business.

Understand which area of your business needs attention and get a step-by-step plan for what you should be doing next.

The Holistic Business Blueprint looks at five essential areas of your business to identify where focused attention could make the biggest difference right now.

Answer 12 questions and you’ll receive your Primary Focus, Supporting Focus, and personalized next-step plan.

Take the Free Assessment About 3 minutes
  1. 01
    Clarity

    Get clear on who you’re helping, what you’re offering, and where you’re headed.

  2. 02
    Identity

    Build a business that communicates clearly who you are, what you do, and why the right people should choose you.

  3. 03
    Systems

    Put the basic structure in place to keep your business organized, serve clients well, and make day-to-day work easier.

  4. 04
    Attraction

    Create a consistent way for new people to discover you, trust you, and become clients.

  5. 05
    Expansion

    Build on what’s already working so you can grow with more intention instead of simply doing more.

Everything you need

Access everything you need to create a thriving wellness business.

Monthly or annual membership

HEA Professional Membership

Make forward, focused progress in your business each and every month.

  • Know what to work on next with a personalized monthly plan from the Holistic Business Blueprint Navigator.
  • Turn the plan into action with custom-built HEA tools: research-backed wellness articles with PubMed citations, a social media strategy built around your audience and offers, and your visual brand.
  • Bring a real question or decision to monthly Laser Coaching, with recent replays and supporting resources whenever you need them.
See What’s Inside
Hands-on programs

AI + Implementation

When you’re ready for deeper help, HEA programs are designed to help you actually implement what your business needs.

  • AI Implementation. Identify where AI and automation could genuinely save time in your business, then build the workflows and assistants to make it happen.
  • 90-Day Business Implementation. Turn the bigger picture into a focused plan for the next 90 days, with ongoing support and accountability as you put the pieces into place.
Join the Interest List
Feedback from the HEA community
Newly-graduated nutritionists, start here! Jessica teaches branding, social media, how to create an ideal client profile and content planning in such a fun and accessible way. You’ll be so proud of what you accomplish using her beautiful templates, worksheets and expert guidance. I spent a lot of time spinning my wheels before finding the HEA, and I’m so glad I finally did. Thank you Jessica!
MN
Mallory Nowak NTP, HEA Member