by Jessica | Jul 7, 2026 | Identity, Messaging
Most practitioners are very good at explaining what they do to other practitioners. The harder part is explaining it to the person who might actually hire them. Part of the problem is that we naturally describe our work from the inside out. We talk about our training,...
by Jessica | Dec 23, 2016 | Attraction, Business Building Strategies, Creating a Mindset for Success, Growing Your Audience, Identity
By Kelly Elizabeth Scott Leadership Coach & Story Strategist In March of 2015, I resigned my position as a Systems Engineer for the Navy and, in April of 2015, I took a $75,000 pay cut and became a full-time entrepreneur. Those first weeks after driving away from...
by Jessica | Jul 29, 2016 | Branding, Business Building Strategies, Creating a Mindset for Success, Identity
By Lilly Garcia, Founder and Creative Director of Wild Olive Branding Studio The lights are off, the door is locked, and your things are packed. You’re wrapping up your work day and getting ready to head home. You open your inbox one last time, and there it is. An...
by Jessica | May 13, 2016 | Branding, Business Building Strategies, Identity, Tools & Resources to Grow Your Business
By Lilly Garcia, Founder and Creative Director of Wild Olive Branding Studio As a business owner, you have tons of decisions to make each day. Should you use bright or dark colors for your event flyer? Should you include a photo of your shop, a stock photo, or some...
by Jessica | Jan 20, 2016 | Branding, Business Building Strategies, Identity, Tools & Resources to Grow Your Business
By Lilly Garcia, Founder and Creative Director of Wild Olive Branding Studio The big day you’ve been putting in long hours for is just around the corner. Your new shop is opening in just a couple of weeks! Your phone chimes and you feel your heart skip a beat when you...
by Jessica | Sep 14, 2015 | Branding, Business Building Strategies, Creating a Mindset for Success, Identity
By Stella Burchard, Business Coach and Brand Ambassador You know your business, what you want to do, who you want to work with, and the basics of how to make this all happen, but the idea of developing a “brand” still eludes you. What exactly is your brand? Is your...
