By Lilly Garcia, Founder and Creative Director of Wild Olive Branding Studio The lights are off, the door is locked, and your things are packed. You’re wrapping up your work day and getting ready to head home. You open your inbox one last time, and there it is. An email from an inquiring potential client that doesn't feel like the right fit for you or your services. You want to walk away, but you’re not sure how to say no. You’re even a little tempted to take them on because, let’s be … [Read more...]
Four Steps to Start Defining your Brand
By Lilly Garcia, Founder and Creative Director of Wild Olive Branding Studio As a business owner, you have tons of decisions to make each day. Should you use bright or dark colors for your event flyer? Should you include a photo of your shop, a stock photo, or some kind of illustration? Should you write in a professional tone or be conversational? So many decisions for just one of your many to-dos! Is there a way to make running a business less overwhelming? … [Read more...]
How to Choose a Graphic Designer When You’re on a Tighter Budget
By Lilly Garcia, Founder and Creative Director of Wild Olive Branding Studio The big day you’ve been putting in long hours for is just around the corner. Your new shop is opening in just a couple of weeks! Your phone chimes and you feel your heart skip a beat when you see the email that just arrived. Your finalized logo files are here! You run over to your computer, giddy to finally be able to send your storefront sign maker the files. … [Read more...]
Inside, Outside, All Around: A Branding Exercise
By Stella Burchard, Business Coach and Brand Ambassador You know your business, what you want to do, who you want to work with, and the basics of how to make this all happen, but the idea of developing a “brand” still eludes you. What exactly is your brand? Is your brand you or something different? How do you identify it? … [Read more...]
Impression Management: Visually Branding Your Image
By Dr. Carol Parker Walsh, Certified Professional Image Professional Specializing in Strategies for Developing a Positive and Effective Self-Image “You never get a second chance to make a first impression” ~Harlan Hogan If a picture speaks a thousand words, what is the picture of your outfit and attire saying to the person who meets you for the first time? As business owners we all know that creating and defining your brand around your product or services is a necessary step in … [Read more...]
