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How to Create a Brand that Speaks to Your Ideal Clients

July 29, 2016 |

By Lilly Garcia, Founder and Creative Director of Wild Olive Branding Studio The lights are off, the door is locked, and your things are packed. You’re wrapping up your work day and getting ready to head home. You open your inbox one last time, and there it is. An email from an inquiring potential client that doesn't feel like the right fit for you or your services. You want to walk away, but you’re not sure how to say no. You’re even a little tempted to take them on because, let’s be … [Read more...]

Filed Under: Branding, Business Building Strategies, Creating a Mindset for Success, Identity |

Four Steps to Start Defining your Brand

May 13, 2016 |

By Lilly Garcia, Founder and Creative Director of Wild Olive Branding Studio As a business owner, you have tons of decisions to make each day. Should you use bright or dark colors for your event flyer? Should you include a photo of your shop, a stock photo, or some kind of illustration? Should you write in a professional tone or be conversational? So many decisions for just one of your many to-dos! Is there a way to make running a business less overwhelming? … [Read more...]

Filed Under: Branding, Business Building Strategies, Identity, Tools & Resources to Grow Your Business |

How to Choose a Graphic Designer When You’re on a Tighter Budget

January 20, 2016 |

By Lilly Garcia, Founder and Creative Director of Wild Olive Branding Studio The big day you’ve been putting in long hours for is just around the corner. Your new shop is opening in just a couple of weeks! Your phone chimes and you feel your heart skip a beat when you see the email that just arrived. Your finalized logo files are here! You run over to your computer, giddy to finally be able to send your storefront sign maker the files. … [Read more...]

Filed Under: Branding, Business Building Strategies, Identity, Tools & Resources to Grow Your Business |

Inside, Outside, All Around: A Branding Exercise

September 14, 2015 |

By Stella Burchard, Business Coach and Brand Ambassador You know your business, what you want to do, who you want to work with, and the basics of how to make this all happen, but the idea of developing a “brand” still eludes you. What exactly is your brand? Is your brand you or something different? How do you identify it? … [Read more...]

Filed Under: Branding, Business Building Strategies, Creating a Mindset for Success, Identity |

Impression Management: Visually Branding Your Image

September 11, 2015 |

By Dr. Carol Parker Walsh, Certified Professional Image Professional Specializing in Strategies for Developing a Positive and Effective Self-­Image “You never get a second chance to make a  first impression”  ~Harlan Hogan         If a picture speaks a thousand words, what is the picture of your outfit and attire saying to the person who meets you for the first time? As business owners we all know that creating and defining your brand around your product or services is a necessary step in … [Read more...]

Filed Under: Branding, Business Building Strategies, Identity |

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