By Elinor Cohen, Search Engine Optimization Expert All your marketing efforts should start with knowing your ideal clients. No exceptions. It does not matter what you want to bring into the world, how you are going to share it, or any other factors. Understanding your ideal target clients is all that matters. This will give you a clear purpose and sense of direction. If you have no idea with whom you want to work and whose life you want to change, your brand message will not be heard, your … [Read more...]
It’s Easier Than You Think to Find Loyal Clients Within a Saturated Holistic Market
By Emilia Farrace, Founder of Simply Elaborate Agency There’s a movement happening. People are getting healthy; they’re researching food and supplements. They’re meditating, practicing yoga, and figuring out their life of balance. You can probably Google any sort of lifestyle, and find someone selling it as the best lifestyle of them all to anyone who is ready and willing to buy it. If you’re truly in your profession to help others solve their problems, the amount of inaccurate information … [Read more...]
How to Get Clear & Define Your Niche in Three Steps
By Danielle McDonald, The Clarity Architect One of the areas I see entrepreneurs, coaches and experts struggle with the most is identifying and really pinning down their niche. This is based on the clients I have worked, and work with, data gathered from FB groups, and my own personal experience. I struggled for a long time trying to nail down who it was I wanted to serve and it affected my business. But, this was something I eventually got my head round and I want to share the steps with … [Read more...]
How to Stand out from the Crowd as a Holistic Health Practitioner
By Rachel Jessica Huxtable, Author, Speaker and Mentor on Personal Growth, Spirituality and Entrepreneurship The question I get asked by almost every entrepreneur that I’ve worked with is: How the heck do I stand out from the million other yoga teachers, health practitioners or wellness clinics that are out there? With the health and wellness trend becoming increasingly popular in the mainstream market, what is an entrepreneur to do? I’ve mentored many holistic practitioners in … [Read more...]
