Copywriting Detox Recipe 1: Cut the Sweet Feature

By Caria Watt, Copywriter for Websites & Digital Marketing

In the previous post Writing Detox: 5 Detox Recipes to Better Copy we understood that writing is not a natural gift. You have to learn to write well. For many they leave it to the professionals such as a reputable copywriter.

According to Mark Twain a writer’s (author’s) experience is the most valuable asset “It’s the thing that puts the muscle, breath and warm blood into a book.” And this is where most writers spend most of their time. Trying to be clever drawing on elaborate words and experiences at work as inspiration.

Many spend years in MFA programs and writers retreats trying to become more literary writers. And yet, as fashions change, styles get redefined and the boundaries around what works as “literary” change all the time.

In fact less is often more when it comes to literary devices. Poetic language tricks and can become distracting. And never mistake the ability to use elaborate phrases for a sign of intellect. What’s the point of translating a short word into a long elaborate one, for readers to work harder at deciphering the message?

Short words are in fact extremely powerful. You don’t have to use them all the time, however you do want your sentences to have impact. You can streamline this in three simple steps:

  1. Cut out redundant words.
  2. Replace long words with short easy to read ones; and
  3. Substitute long phrases with short ones.

Remember when starting out as a writer, it’s good to try a creative writing course. But remember that they are not all the same, as they’re lumped together in the endless debate about their worth. And it’s not all about becoming a writer. This takes practice. There are great courses to help you explore your creativity, figure out how to tell a family history, or put words to a story that’s been running around your head for years like a catchy song.

But those hoping to make writing a more central part of their lives should subject their dreams to hard scrutiny, even copywriting. Writing isn’t easy – it takes talent and determination. A creative writing course can help you, but look for one with a good track record, taught by published authors who treat their students with respect. As creative writing courses flourish, you really need to do your research before you part with your money.

Let’s be social… Here’s a Tweetable:

“If it is possible to cut a word out. Always cut it out.” ~ George Orwell – @WattisNow

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About the Author

I’m Caria Watt. I write compelling copy for websites and digital marketing. Great copywriter. Fast turnaround. 

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