By Stella Burchard, Business Coach and Brand Ambassador For entrepreneurs and business owners, sales are necessary to be in business. But “sales,” “selling,” and all related terms trigger fear for much of the population. The thought of anything from door-to-door childhood candy sales to adult boardroom negotiations do not seem appealing. The fear is understandable: being exposed, vulnerable, and in need are not comfortable states to be in. No matter how daunting “sales” may seem, if you … [Read more...]
How to Get Stellar Testimonials
By Danielle McDonald, The Clarity Architect Testimonials act as great social proof and simply demonstrate you deliver on your brand promise. It also helps to build the know like and trust factor and showcases you know what you’re talking about. A person can scream from the roof tops on how great they are, but want to know the truth? People rarely pay attention and I’m going to share with you why. The BEST advertising you can get for the services or products you provide for your clients… is … [Read more...]
