In my experience, health practitioners tend to have a love–hate relationship with social media. And with good reason! Don’t get me wrong–there’s a lot to love about social media as a relationship-building and value-based marketing platform. It provides a way for you to connect with prospective clients and build a wider audience, it helps people […]
Delivering public lectures and workshops is an excellent marketing tool for growing your practice. Prospective clients in the audience have the opportunity to learn about your philosophy, your approach to health and wellness, and have a sample of your expert knowledge.
By Krista Goncalves, RNC, Registered Nutritionist, Health Writer and Wellness Business Consultant Always feeling “behind the eight ball” in your wellness business? Here are some solutions to be a more productive holistic entrepreneur. As a holistic health entrepreneur, you are your own brand and business…with big plans too! That’s a fact. But, as a health and […]
By Amanda Greenthumb, Holistic Health Coach Dreaming of a sold out program? Are you a wellness entrepreneur getting ready for a program launch? Is this your first launch, or did your last one not go so well? You’re in the right place. I’ve been there, spending countless hours creating my group coaching program, Balanced and Beautiful. […]
By Kelly Elizabeth Scott Leadership Coach & Story Strategist In March of 2015, I resigned my position as a Systems Engineer for the Navy and, in April of 2015, I took a $75,000 pay cut and became a full-time entrepreneur. Those first weeks after driving away from the Navy Yard, I experienced this thrill & excitement, a constant hint of un-comfortableness, […]
Article & Imagery by Briena Sash of Wellness Stock Shop From my experience, one of the biggest business mistakes an entrepreneur can make is to underestimate the importance of strong visuals.
By Stella Burchard, Business Coach and Brand Ambassador For entrepreneurs and business owners, sales are necessary to be in business. But “sales,” “selling,” and all related terms trigger fear for much of the population. The thought of anything from door-to-door childhood candy sales to adult boardroom negotiations do not seem appealing. The fear is understandable: […]
By Danielle McDonald, The Clarity Architect Testimonials act as great social proof and simply demonstrate you deliver on your brand promise. It also helps to build the know like and trust factor and showcases you know what you’re talking about. A person can scream from the roof tops on how great they are, but want […]
By Kelly Elizabeth Scott, Leadership & Wellness Coach With anything new, we’re going to feel some amount of fear. We often manifest & justify this fear in one of three ways: We freeze & become indecisive (“Maybe I’ll start next week…”). We fight & get angry (“I just can’t do this!”). We flight & make an […]
By Elinor Cohen, Search Engine Optimization Expert All your marketing efforts should start with knowing your ideal clients. No exceptions. It does not matter what you want to bring into the world, how you are going to share it, or any other factors. Understanding your ideal target clients is all that matters. This will give you a […]